How Mondelez learned to fail

Failure is too often a dirty word, especially for big brands; but it needn’t be toxic, argued a representative of international snacking giant Mondelez, because it is a brilliant opportunity to learn.

In building an AI-enhanced site for its retailers, international snack company Mondelez had to adopt a new way of working that subverted its extant process of product development. The company moved its development operation towards an iterative, agile...

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