How Mars' Maltesers bites into US market

This event report outlines how Maltesers, the candy brand owned by Mars Inc., put influencer marketing at the heart of its launch strategy in the US.

Maltesers are coming back to where they belong.

The crispy spherical chocolate treats – created by Forrest Mars Sr., an American, in 1936, some 13 years after Milky Way and four years after Mars bars – were introduced in the UK in 1937, positioned...

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