How location-based marketing is driving footfall at Marks & Spencer

This event report looks at how UK retailer Marks & Spencer is using location-based marketing to boost footfall and sales at its stores.

Attribution remains an issue for marketers across platforms and channels but with footfall they can see tangible and attributable results, according to Rob Weston, brand and marketing director at UK retailer Marks & Spencer. And mobile, with its associated...

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