How Lloyds Banking Group got people to talk about money

Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.

People have got three different personalities, according to Anurag Sharma, senior product owner at Lloyds Banking Group:

  • One is the everyday that embraces cultural, social and religious matters,
  • Second, a professional personality that puts on a work face,
  • Finally, there’s a money personality.

Money talks but no-one talks about money

His problem is that while people are usually happy to publicly reveal who they are as regards the first two, they’re far more guarded when it comes to the third one.

And that’s a major issue for any bank – and Lloyds Banking Group owns three retail...

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