How livestreaming helped AB InBev pivot during the COVID-19 crisis

Anheuser-Busch InBev, the brewer, has used livestreaming to connect with consumers during the COVID-19 pandemic.

At Anheuser-Busch InBev, concedes David Zapata, the brewer’s global marketing director/media transformation and partnerships, “we're a constant leaky bucket.

“We can find our consumers one day and convince them to buy our brand. The next day, they're going to choose another beer,” he told an online audience at the Association of National Advertisers’ (ANA) 2020 Digital Marketing Conference.