How Kraft Heinz built a “social-care” strategy

Kraft Heinz, the food group, has successfully tapped into the power of social media as a channel for customer care and engagement.

There's a simple reason that marketers should introduce customer care programs on social media, James Vetrano – who helped build such a strategy for Kraft Heinz – explained at the 2017 Digital Summit Chicago.

Simply put: You don't have a c

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands