How innovation and intuition drive Snapchat’s storytelling

This event report details how Snap Inc., the technology and social media company, has focused on innovation in human storytelling with its Snapchat service.

How innovation and intuition drive Snapchat's storytelling

Sam Peña-TaylorWarc

"We start with a camera," said Claire Valoti, Snap Inc.'s UK General Manager. When a user opens Snapchat, the popular photo-sharing app, they are presented with a tool...

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