How ING bank used its app as a media channel

ING, the dutch bank, used the trusted and empowering relationship it had built with its consumers to break into entertainment marketing in Belgium, using an innovative channel to drive a musical experience.

At Cannes, two things abound: rosé and chatter. Both, in their own ways, are useful for something, and in the case of ING, the Dutch Bank, and Universal Music, this chance meeting at the Lions festival led to an innovative campaign in Belgium,

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