How HP uses geotargeting and social data to boost ROI

This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.

How HP uses geotargeting and social data to boost ROI

Zara Stone

"Social media is all about data," according to Leslie Drate, Social Media Manager at HP Printers. "It's not about your tweet anymore. It's about how you're targeting the tweet. The key is

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