How Hindware is merging digital platforms with traditional retail in India

Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.

Here’s a little-known piece of trivia: the #bathroomselfie may have a lot more social traction than you might think.

“It is apparently the most associated social buzzword with this (bath) category,” revealed Anamika Sirohi, vice president...

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