How GQ Sports rapidly built a new lifestyle-media brand

GQ, the lifestyle publisher, identified an opportunity to extend its coverage into the sporting world by providing a unique take on the lives of athletes.

For decades, GQ magazine has kept modern men up to speed with the hottest must-wear apparel, must-have lifestyle items, and must-know information.

As a keen observer of popular culture, the Condé Nast-owned title is highly familiar with the fact that health and wellness is now a mainstream phenomenon, athletic attire is blending with the latest fashions, and big-name athletes are capturing almo

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