For decades, GQ magazine has kept modern men up to speed with the hottest must-wear apparel, must-have lifestyle items, and must-know information.
As a keen observer of popular culture, the Condé Nast-owned title is highly familiar with the fact that health and wellness is now a mainstream phenomenon, athletic attire is blending with the latest fashions, and big-name athletes are capturing almost as much fame for their social, political, and commercial endeavors as their on-court or on-field exploits.
When taken in combination, these trends hinted at an opportunity for the print-and-digital publisher to explore a fresh content niche....