How Google helped L'Oreal use search to drive growth

This article looks at how L'Oréal, the cosmetics firm, uses search data to stay ahead of new trends and position itself as a valuable online resource for fashion-forward shoppers.

How Google helped L'Oréal use search to drive growth

Reed Karaim

Shifts in style can arrive on the runways of Paris, bubble up from the streets of Tokyo, or surface from almost anywhere across the internet. But, whatever the source, spotting those trends early is critical for any beauty products company.

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