How Google helped L'Oréal use search to drive growth
Shifts in style can arrive on the runways of Paris, bubble up from the streets of Tokyo, or surface from almost anywhere across the internet. But, whatever the source, spotting those trends early is critical for any beauty products company.
L'Oréal, the cosmetics firm, has dedicated itself to becoming an online industry leader, both in anticipating customer needs and providing appropriate products in response. To that end, it has turned to the intensive mining of Google search data and created a build-out of its own online styling videos covering...