How General Electric simplifies information overload

This event report addresses how General Electric, the industrial conglomerate, is making effective use of data to understand customers and drive sales.

How General Electric simplifies information overload

Jessica Pishko

Andy Markowitz, General Manager of GE's Performance Marketing Lab, believes that customer data – including purchases, website visits, and social-media contact – must be sim

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands