“Life before COVID was a nice life,” reflected Orson Francescone, who joined Financial Times Live (FT Live), the pink ’un’s events division, as managing director in November 2019. Back then FT Live was running a large portfolio of 125 annual events around...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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