How Formula One is refining its viewing experience

Since taking over Formula One, Liberty Media has invested in a research team that is exploring ways of exploiting what it believes is the untapped potential of the motorsport.

Formula One gained a high profile around the world under the stewardship of Bernie Ecclestone, but since he sold the motorsport franchise to Liberty Media in 2016 the new owner has been taking a look under the hood and making some changes.

At the time

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