How Formula 1 finds new audiences through Netflix

Formula 1, the auto racing series needed to appeal to a broader set of fans outside of its core markets and chose to partner with Netflix on a series that could tell a more relatable story about the sport.

Formula 1 partnered with Netflix to produce an in-depth documentary series that would bring the passion and the politics of the motor sport to a broader audience with a focus on the United States, and ultimately sell more tickets. In February it opened...

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