How Facebook stays one step ahead of engagement technologies

This event report outlines how Facebook, the social networking giant, seeks to advance its own goals and the objectives of marketers.

How Facebook stays one step ahead of engagement technologies

Geoffrey Precourt Warc

The "golden era of communication" is how thought leaders broadly define the new age of marketing. And Michelle Klein, Head of Marketing/North America at Facebook, has some data points to support that view of the turbocharged, mobile–empowered d

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