To encourage pharmaceutical companies to advertise on Facebook, the social-media giant is relaxing some of its own rules and adding new features to help marketers avoid regulatory pitfalls.
Pharma always has been able to advertise on Facebook by way o"One in every five minutes on mobile is spent on either Facebook or Instagram. When you think about that in context, there's actually a Super Bowl happening every single day on mobile in the U.S. So it's huge. And it's very sticky."