How Facebook has adapted for pharma ads

This article details how Facebook, the social media giant, has been making its platform more pharma-friendly and less prone to regulatory pitfalls to appeal to pharma marketers in the US.

To encourage pharmaceutical companies to advertise on Facebook, the social-media giant is relaxing some of its own rules and adding new features to help marketers avoid regulatory pitfalls.

Pharma always has been able to advertise on Facebook by way o

"One in every five minutes on mobile is spent on either Facebook or Instagram. When you think about that in context, there's actually a Super Bowl happening every single day on mobile in the U.S. So it's huge. And it's very sticky."

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands