How Eargo is building a direct-to-consumer brand in a complex, expensive category

Eargo, a direct-to-consumer hearing-aid brand, is seeking to transform a giant industry that impacts millions of consumers.

Eargo Inc. is a direct-to-consumer brand that hopes to do for hearing aids what Warby Parker has done for eyeglasses.

The stakes for Eargo are undoubtedly attractive, with a potential hearing-aid audience of 15 million people who suffer from hearing l

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