How e-commerce player Bukalapak is connecting offline consumers in Indonesia

Low Lai Chow

Indonesian e-commerce marketplace, Bukalapak, is using innovative strategies to connect offline consumers, building new revenue streams and growing Indonesia’s digital economy.

With its burgeoning internet economy, Southeast Asia abounds with huge growth opportunities in e-commerce, but the crown jewel of the region – widely-acknowledged as a particularly challenging one to navigate – is Indonesia, which has more than 260 million people and is the region’s most populous country.

One of Indonesia’s largest e-commerce players, Bukalapak, would know.

“We started in 2010 because we believed in the future of Indonesia and its digital economy,” said the online marketplace’s co-founder and president, Fajrin Rasyid, at the recent FUTR Asia Summit in Singapore.

By 2025, every Southeast Asian country is expected to...

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