How Dr. Martens rebooted its ad targeting to prepare for a cookie-less futures

Dr. Martens, the footwear brand, ran a successful digital experiment that demonstrated the potential of cookie-less campaigns to generate significant results.

Dr. Martens, the iconic footwear brand, was relaunching its e-commerce platform aimed at Spanish speakers in the United States.

Bespoke creative and media strategies have long been essential to reaching this invaluable audience using digital channels. Within that, third-party cookies – that is, small pieces of code utilized by marketers to identify web users, understand their

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