At a glance
Dollar Shave Club, the male grooming brand, is aiming to enhance its use of data in impactful ways for its business.
Why it matters
All brands have access to a massive amount data but finding impactful ways to parse and then activate this information is essential. The complexity of this task should not be underestimated, as it requires a careful, deliberate strategy.
- Conducting an audit is essential to understanding the volume of data that is being received, where this information is generated, how quickly it is processed, and so on.
- Ensuring that business units have the skillsets and tools to fully leverage the data on offer is a necessary step for brands.
- Finding “purposeful data” among the mass of statistics on offer should be a central goal.
“Have you heard the term, ‘Data is the new beta?’” asked Amber Hameed, vp/information systems at Dollar Shave Club (DSC), the direct-to-consumer male grooming brand.