How Dollar Shave Club is boosting app adoption – and revenue

This event report covers how Dollar Shave Club, a digital subscription service for male grooming products, is driving downloads and revenue from its mobile app.

How Dollar Shave Club is boosting app adoption – and revenue

Ben DeJarnette

When Dollar Shave Club first launched its mobile app, it immediately discovered this smooth new mobile experience was translating into impressive sales figures.

"Very early on, we were seeing significantly higher average revenue per shipment for these customers who were adopting the mobile app," said Ashley Lewis, Director of Product at Dollar Shave Club, a direct-to-consumer retailer for men's grooming products which generated $150 million in revenue in 2015, and was acquired by Unilever for $1 billion in mid-2016.

The only question, Lewis reported, was whether the...

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