How digital density is reshaping PepsiCo’s marketing in Brazil

Geoffrey Precourt

PepsiCo, the consumer packaged goods manufacturer, is tapping consumers’ enthusiasm for digital in Brazil to deliver more compelling messages.

In Brazil, reports Daniela Cachich, PepsiCo Brasil's VP/Marketing, "more than 100 million people connect on Facebook every day."

That market penetration, and the growth of other digital offerings, she told an audience at the 2017 Festival of Media Latin America (FOMLA) – an event held by C Squared – is changing the marketing model completely.

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