How digital brand thredUP uses direct mail to reactivate lapsed customers

ThredUp, an e-commerce platform that specializes in second-hand clothing, has successfully made use of direct mail for specific objectives.

E-commerce platform thredUP offers second-hand clothing for women and children, with discounts trimming up to 90% from the original retail price.

In keeping with the San Francisco-based organization’s emphasis on blending old and new, it has found that direct mail – perhaps the most legacy of all media channels – can supply a meaningful return on investment, as shown by posta

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