How Diageo’s brands are critical to addressing inflation

Global drinks giant Diageo will continue to invest in its brands throughout this new crisis, deploying enhanced digital capabilities and taking critical lessons from history and recent memory.

There are, in any profession, certain truths universally acknowledged. For Cristina Diezhandino, Chief Marketing Officer at the global drinks giant Diageo, the truth of her world was that you built drinks brands on the on trade.

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