Baileys was “pretty much tanking” in 2014/15, according to Ben Sutherland, chief digital officer at drinks giant Diageo. But, perhaps counter-intuitively, that gave the liqueur brand some breathing space. “I think what it did was allow...
How Diageo is rethinking the customer experience
Looks at how poor sales and new threats have forced drinks giant Diageo to re-imagine the customer experience at several of its brands.
