How Denny's became the diner for multicultural America
Geoffrey PrecourtWarc
Any number of American marketers have been required to play catch-up in catering to multicultural audiences. But few have needed to climb out of a hole as deep as the one Denny's – the quick-service restaurant chain – dug for itself some two decades ago.
A number of incidents in the 1990s – one involving black US Secret Service agents, another focused on six Asian-American students from Syracuse University – were brought into the public eye in 1994, when Denny's settled a $54.4-million class-action lawsuit filed by thousands of...