How Denny's became the diner for multicultural America

Geoffrey Precourt

This event report covers how Denny's, the quick-service restaurant chain, has adapted its brand strategy to address a wider range of consumers.

How Denny's became the diner for multicultural America

Geoffrey PrecourtWarc

Any number of American marketers have been required to play catch-up in catering to multicultural audiences. But few have needed to climb out of a hole as deep as the one Denny's...

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