How Denny's became the diner for multicultural America

This event report covers how Denny's, the quick-service restaurant chain, has adapted its brand strategy to address a wider range of consumers.

How Denny's became the diner for multicultural America

Geoffrey Precourt Warc

Any number of American marketers have been required to play catch-up in catering to multicultural audiences. But few have needed to climb out of a hole as deep as the one Denny's – the quick-service restaurant chain – dug for itself some

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands