How Data Transparency Labels could lead to healthier marketing

Stephen Whiteside

Data plays a central role in almost every aspect of marketing, but it has been challenging for brand custodians to ascertain the quality of the information at their disposal.

Marketing data needs an urgent health check.

“Audience data is foundational today in all of marketing and media across channels, particularly in digital,” insisted David Kohl, president/CEO of TrustX – a private programmatic marketplace...

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