Marketing data needs an urgent health check.
“Audience data is foundational today in all of marketing and media across channels, particularly in digital,” insisted David Kohl, president/CEO of TrustX – a private programmatic marketplace...
How Data Transparency Labels could lead to healthier marketing
Data plays a central role in almost every aspect of marketing, but it has been challenging for brand custodians to ascertain the quality of the information at their disposal.
