How Data Insights Changed Redmart's Mobile E-Commerce Strategy

This article explores how Singapore's leading online grocery service, Redmart, used consumer testing and big data to update its consumer experience for a new, multi-device shopper.

How Data Insights Changed Redmart's Mobile E-Commerce Strategy

Anna Hamill

In Singapore's highly-connected consumer landscape, online grocery service Redmart holds an enviable position.

The five year old Singaporean company is the established market leader...