How creative radio ads build brands

Creative radio ads can boost a variety of important brand metrics, according to a study by Westwood One, the audio-media company, and VERITONIC, an analytics provider.

Radio advertising is not usually regarded as a hotbed of creativity.

But a recent study by Westwood One, the audio-media company, and Veritonic, an analytics platform for audio content, found that compelling radio spots can deliver truly powerful results for brands.