According to a peer-reviewed study conducted by oOh!media and market research firm Neuro-Insight, by applying the right sequencing to a campaign involving out-of-home media and including editorial elements, advertisers can expect a 32% increase in memory encoding, vital to the success of a campaign.
What else does this article talk about?
- Native advertising & advertorial
- Content marketing effectiveness
- Outdoor & out of home effectiveness
- Neurometric research
- Digital outdoor & OOH
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