How consumers shop online in Japan and Taiwan

This article offers insights into the online behaviours of consumers in Japan and Taiwan, and whether traditional consumer surveys need include passive tracking data.

Consumers can’t be trusted when it comes to reporting their own behavior, according to Simon van Duivenvoorde, managing director of Wakoopa, an Amsterdam-based tracking technology firm.

“People are not particularly capable at remembering what they are doing on those (mobile) devices,” he said at the recent MRMW APAC event held in Singapore.

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