How comparethemarket.com reformed Australia’s private health insurance category

Brooke Hemphill

Comparethemarket.com, an Australian insurance comparison business, was forced to overhaul its product in response to regulatory changes in the health insurance sector.

In October 2017, the Australian government decided to overhaul private health insurance in order to simplify a highly complicated system.

Speaking at the ad:tech Sydney conference, Jenny Williams, Chief Marketing Officer of insurance comparison business...

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