How comparethemarket.com reformed Australia’s private health insurance category

Comparethemarket.com, an Australian insurance comparison business, was forced to overhaul its product in response to regulatory changes in the health insurance sector.

In October 2017, the Australian government decided to overhaul private health insurance in order to simplify a highly complicated system.

Speaking at the ad:tech Sydney conference, Jenny Williams, Chief Marketing Officer of insurance comparison busine

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands