How Coca-Cola’s Research Positions it for Global Growth

Geoffrey Precourt

Everyday, 1.5 billion people, from over 200 countries, drink one of the 450 brands belonging to the Coca-Cola Company.

Carbonated soft drinks
Managing across markets
Behavioural research
Strategy

How Coca-Cola's Research Positions It for Global Growth

Geoffrey Precourt

Geoffrey Precourt is reporting direct from The Market Research Event in Anaheim, California. His other reports include: The Market Research Event: Managing the Customer Experience...

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