How Chase marketed to Chinese Americans, helping them master technology

This event report explains how JPMorgan Chase leveraged cultural insights about the Chinese-American community to help promote its suite of digital services.

How Chase marketed to Chinese Americans, helping them "master" technology

Sonia Paul

The Chinese-American community is wealthy, educated, large, and represented well in JPMorgan Chase's top markets. All of which makes this particular slice of the Asian-American demographic an important focus group for the financial institution's mult

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