How Campbell’s uses AI to increase its everyday kitchen presence

The Campbell Soup Co., the food company, is using voice-activated technology driven by artificial intelligence to connect with consumers.

The Campbell Soup Co. has a simple rationale for its early adoption of Amazon's Echo voice-activated technology.

"It just gives you another avenue to talk, and engage, with your consumer," reported Matt Pritchard, VP/Digital Acceleration at Campbell Soup Co., at the 2017 Ad Age Next conference.

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