How BuzzFeed is building a digital media brand for the future

BuzzFeed, the digital media company, has found new and smarter ways to drive revenue at a challenging time for the industry in which it operates.

BuzzFeed is a digital media pioneer that made its name with viral “listicles”, quizzes and light-hearted videos, but has since broadened its remit to provide everything from recipes to hard-hitting political coverage.

Jonah Peretti, co-founder/CEO, BuzzFeed

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