For visitors to Cannes Lions in 2019, it was near-impossible to miss the promotional campaign for Burger King’s session in the Lumière theatre. Provocative posters advertised the ‘Survivor’s guide to the Adpocalypse’ with...
How Burger King used design, tech and product innovation to survive the ‘adpocalypse’
A summary of Burger King’s strategy of using non-paid media, including design and technology, to compensate for a shortfall in ad budgets.
