How Brompton Bicycles is using digital to bring mass customisation to the world

Brompton bikes are known as commuter bikes, a brand image that the company never chose; a manufacturer, its story involves a successful product understanding what it means to be on a public, global stage.

Brompton Bicycles produces one product, a folding bicycle, but customisation of everything - from handlebar shape to frame colour – means there are 17 million possible combinations it can build. That's quite an achievement. But mass customisati

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