How brands can unlock growth and harness loyalty in 2023

A recent webinar organised by R/GA examined the possible global economic trends ahead and how brands can react to them.

Faced with rising commodity and living costs, consumers are consciously breaking their old spending habits. This has spurred a “brand audition” era for businesses but can they keep up and how?

These questions were answered in a virtual discussion organised by advertising agency R/GA chaired by Marianne Whitman, general manager of R/GA Singapore, on “The upcoming brand audition: New ways to unlock growth and harness loyalty in 2023”. The panellists were Sumana Rajarethnam, Southeast Asia director of Economist Intelligence Corporate Network and Dorothy Peng, R/GA’s Asia managing director.

The panel offered a vision for global economic trends and what brands...

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