How brands can create an omnichannel experience

Brands planning to combine offline and online hear what some experts say about creating an omnichannel experience for consumers during a panel discussion at FUTR Asia 2021.

Tracking consumer behaviour is critical for any business. When COVID-19 struck in early 2020, it moved most of the world from offline to online and retailers had to adjust to these changes by creating omnichannel strategies to succeed.

During a panel discussion at FUTR Asia 2021, Anil Srinivas Chilla, chief digital officer of L’Oréal India; Loek Berendsen, global omnichannel strategist; Richard Millson, managing director of Meyer Cookware Australia and NZ; and Tarundeep Singh, seni

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