Why it matters
It’s not only screen time that has risen during lockdown – people are listening to more radio and to more podcasts, while more people are also showing interest in making podcasts. The “intimate and trustworthy” nature of the audio medium can be especially effective for advertisers at this time.
- Listening patterns are changing: there’s less in-car listening and more via connected devices; there’s also been a noticeable time shift away from commuting times.
- Broadcasters and podcasters are adapting their formats and content to take account of the current lockdown situation.
- While many advertisers (particularly local ones)...