How Audi used Snapchat to engage consumers

This event report discusses how Audi, the automaker, used Snapchat to engage with consumers on Super Bowl Sunday in 2014.

How Audi used Snapchat to engage consumers

Stephen Whiteside Warc

On the night of the 2014 Super Bowl, users of Snapchat might expect to receive a barrage of football-related content from any brand savvy, or brave, enough to use the mobile-messaging app, where images typically disappear from the screen after just a