How Audi used Snapchat to engage consumers

Stephen Whiteside

This event report discusses how Audi, the automaker, used Snapchat to engage with consumers on Super Bowl Sunday in 2014.

Brand launches
Brand partnerships
Marketing to millennials
Event tie-ins
Automakers & marques
Devices & apps
Snapchat
Social media effectiveness
United States
Strategy

How Audi used Snapchat to engage consumers

Stephen WhitesideWarc

On the night of the 2014 Super Bowl, users of Snapchat might expect to receive a barrage of football-related content from any brand savvy, or brave, enough to use the mobile-messaging app,...

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