How AT&T is tapping consumers’ passion for sports

This event report addresses how AT&T, the telecoms and media company, is putting sports at the heart of its brand proposition.

"It is the customer's world," insists Ryan Luckey, AT&T's Assistant Vice President/Corporate Sponsorship. "We're all just living in it."

And, in adapting to this rapidly-changing world, the marketing/media focus of AT&T is exploding: The telecommunications...