How Amazon's Echo meets – and reshapes – consumer needs

This event report outlines how Amazon's Echo, a voice-controlled interactive speaker, is both meeting consumer needs and reshaping certain habits.

How Amazon's Echo meets – and reshapes – consumer needs

Stephen Whiteside Warc

Amazon Echo is an interactive speaker that springs to life whenever a consumer says "Alexa" – the name of its operating system – and asks it to fulfil a task like playing music, making a shopping list, or checking the weather forecast.

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